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Three GPS-established dating apps used by MSM (Grindr, PlanetRomeo, Scruff), merely accessible by smartphones (we

Three GPS-established dating apps used by MSM (Grindr, PlanetRomeo, Scruff), merely accessible by smartphones (we

Methods

Our promotion contains about three parts one to taken place on some other and you can partially overlapping schedules (because the found on schedule when you look at the Figure step 1 ): (i) a promotion introduced for the MSM matchmaking software and you may other sites, (ii) advertising on websites regarding homosexual events and clubs and you can (iii) a good poster and you will postcard-dependent promotion from inside the clubs and you can sex-on-site sites and you can while in the a homosexual-lesbian path event. Into venture to the relationships software and you will other sites, we determined the fresh new volume out-of advertising shown and then click-as a consequence of rates (CTR) and you can investigated this new independent aftereffect of structure and you may program with the number off clicks using a terrible binomial regression model. I analyzed the brand new tricks? triumph by the the visited (i.elizabeth. number of impressions, amount of presses with the an ad, number of page check outs with the SOHSA break out website) and you may impression (experience with the fresh outbreak from the MSM society and you will lowering of what amount of cases) using a study on a homosexual-lesbian highway event and you will evaluating the newest episode path together with other meetville countries.

Web page visits to the English and you will German type of the brand new SOHSA episode web site weekly, when it comes to tricks introduced through the a beneficial hepatitis A break out among boys who possess gender which have guys, Berlin, 2017 (letter = 17,163)